Case Studies

Case Studies

You might be wondering if crowdsourcing has worked for major brands.

Well, it has. Many times, in fact.

Here are simply a few big-name brands (global, actually) who’ve benefitted from the wisdom of the crowd.


Disney is already known for interactivity with its customers, with both Disney parks in America alone attracting crowd after crowd to engage with its products creatively. But the company has also been involved in massive crowdsourcing via competitions, such as a Threadless competition where customers were able to design a T-shirt in promotion for the film Tron: Legacy in 2012. Instead of drawing in customers, the Walt Disney Company is known for “going where they are” in using the wisdom of the crowd.

The Coca-Cola corporation has taken advantage of crowd voting in huge ways. The company held a worldwide video contest that resulted in the submission of an enormous amount of creations. Multiple international branches of Coca-Cola also held different competitions, including a German contest to design the company’s reusable bottle crate. More Coke Zero video competitions were held in 2011 and 2012, and the company is always looking to reach out to its customers via crowdsourcing, and in turn, gaining their loyalty.

Yet another international corporation, Google has utilized the wisdom of the crowd to come up with ways to reach out to consumers. The company’s the perfect one to do it as well, since they’re all about understanding people’s use of the Internet. Some international competitions included a Brazilian video contest held in 2009, a French video story-telling competition in 2011, and Google even crowdsourced to the point where the company let users design various pins, such as those for restaurants and stores, for Google Maps. The Life in a Day collaboration involving director Ridley Scott was a truly huge crowdsourcing event, which saw people from all around the world submitting videos of a day in their life. In doing all this, Google has proven to consumers that it listens to them, and works for them rather than vice versa. Google has also taken part in crowd testing, encouraging users to see how fast their mobile web connections are to analyze what affects worldwide performance.